Bridging the Gap Between Hospitality Policy and Operational Reality.

Subject Matter Expert (SME), Strategic Advisor, and Delivery Lead for public sector, institutional, and large-scale hospitality initiatives.

Subject Matter Expert (SME), Strategic Advisor, and Delivery Lead for public sector, institutional, and large-scale hospitality initiatives.

Rob Wade | Strategic hospitality consultant
Rob Wade | Strategic hospitality consultant
Rob Wade | Strategic hospitality consultant

The Value of Operational Certainty

The Value of Operational Certainty

Hospitality projects often fail at the intersection of high-level vision and kitchen-floor reality. I provide the industry validation, operational architecture, and strategic de-risking required to ensure institutional projects are credible and built for long-term viability.

Whether supporting urban regeneration, workforce development, or institutional delivery, my work is underpinned by "The Why"—a principles-first methodology that ensures every strategy is grounded in industry reality and built to survive the transition from concept to launch.

Supporting Project Integrity

Supporting Project Integrity

My role is to act as a professional ally to project leads and stakeholders, providing the industry expertise necessary to ensure that hospitality initiatives are operationally sound and built to last. By offering a realistic, industry-aligned review of plans before capital is committed, I help ensure that public and institutional funds are directed toward high-performing projects that fulfill their strategic mandates.

I provide the diplomatic challenge and subject matter expertise required to bridge the gap between initial assumptions and a successful opening day.

Institutional Advisory & Public Realm

I provide strategic review for publicly funded or quasi-public initiatives involving Local Authorities, BIDs, and Cultural Institutions. I help navigate the complexities of hospitality integration in sensitive or high-profile environments, ensuring that offerings are credible, high-performing, and aligned with stakeholder mandates.

Institutional Advisory & Public Realm

I provide strategic review for publicly funded or quasi-public initiatives involving Local Authorities, BIDs, and Cultural Institutions. I help navigate the complexities of hospitality integration in sensitive or high-profile environments, ensuring that offerings are credible, high-performing, and aligned with stakeholder mandates.

Operational Readiness & Implementation

I provide the operational "Green Light" for project implementors and stakeholders. I specialize in building the systems, standards, and cultural foundations required for successful delivery, with a specific focus on creating stable, engaged teams and professionalizing hospitality operations within institutional settings.

Operational Readiness & Implementation

I provide the operational "Green Light" for project implementors and stakeholders. I specialize in building the systems, standards, and cultural foundations required for successful delivery, with a specific focus on creating stable, engaged teams and professionalizing hospitality operations within institutional settings.

Workforce Development &
FE Strategy

Workforce Development & FE Strategy

I work with Further Education (FE) Institutions, Skills Hubs, and training providers to design and validate hospitality curricula. By focusing on foundational principles rather than just rote tasks, I help institutions build workforce strategies that reflect current industry requirements and produce motivated, high-retention talent.

Workforce Development &
FE Strategy

I work with Further Education (FE) Institutions, Skills Hubs, and training providers to design and validate hospitality curricula. By focusing on foundational principles rather than just rote tasks, I help institutions build workforce strategies that reflect current industry requirements and produce motivated, high-retention talent.

Representative Engagements

Troubadour Theatres

Strategic Lead for 5 years, overseeing the conversion of film studios into community-facing cultural hubs. Aligned high-volume crew catering and public-facing hospitality with socio-economic regeneration goals.

National Multi-Site Scale-Up (Hobbledown)

Long-term advisor for a decade of growth, building the systems and workforce standards that allowed a startup to become a national brand with a motivated, stable workforce.

Westminster Kingsway College

Part of the team delivering the institution’s first commercial, profit-led evening operation, helping demonstrate a viable model for vocational training within a live service environment.

Stakeholder Support & Audit

Provided operational de-risking and insight for organizations including Southbank BID, Towner Gallery, Great Dixter, and Charleston House.

Westminster Kingsway College

Pioneered the institution’s first commercial, profit-led evening operation, proving a sustainable model for integrating vocational training with commercial delivery.

Stakeholder Support & Audit

Provided operational de-risking and insight for organizations including Southbank BID, Towner Gallery, Great Dixter, and Charleston House.

Commercial & Founder Consultancy

Commercial & Founder Consultancy

For direct-to-market operational consultancy, restaurant turnarounds, and hands-on delivery for independent operators, please visit my consultancy practice: ArmatureHospitality.com

For direct-to-market operational consultancy, restaurant turnarounds, and hands-on delivery for independent operators, please visit my consultancy practice: ArmatureHospitality.com

Contact

Contact

Contact

Strategic Consultation & SME Support

If you require industry validation for a hospitality bid, project, or curriculum review, please get in touch.